GEO for UK businesses
GEO is generative engine optimisation. At Clearly Seen it is the same standard as AEO, applied to generative answers: making the public pages a fair, accurate source so a model has a chance to name and cite the business. We do not promise that ChatGPT, Perplexity or Google AI will do so.
Last updated
What this work is
Generative answers are assembled from sources the model can retrieve or already trusts. GEO here means being consistent, citeable and easy to check: the same facts on every site, plain wording, and a public record that matches what the business actually offers.
It is not a separate trick from SEO and AEO. If the pages are hard to find, or never state the answer, a generative engine has less to work with.
How we approach it
- We ask public questions about the business and its category in the answer tools a customer might use, and we record what is said and what is cited.
- We use AI tools for that monitoring, and for research and content optimisation, with an eye on how ChatGPT, Perplexity and Google AI choose what to cite.
- We compare those answers with the public pages, and we list the gaps: missing facts, conflicting descriptions, pages that never state the answer.
- We set out the fixes in writing, each with a page address. On ongoing work, we repeat the check and send a record of what the public answers said.
Who it is for
UK businesses that want to know how they already show up in generative answers, and to give those tools a clear source to use. We have written more about this for dental and implant groups, B2B software businesses, and law firms.
What we will not promise
We do not promise a mention, a citation, or a share of answers in any generative tool. We do not sell a place on a list. We can improve the inputs those tools may use, and we can show you what they already say in public. We cannot control the output.
Questions
What does GEO stand for?
Generative engine optimisation. It is the work of making public pages a fair, accurate source for generative answers.
How is GEO different from AEO?
The aim is closely related. AEO focuses on being a clear source for a direct answer. GEO focuses on being a clear source for a generated answer, which may name or cite several businesses. We do the work as one practice.
Do you use AI tools for GEO?
Yes. We use AI tools to monitor how a business shows up in AI search, and for research and content optimisation. We study how ChatGPT, Perplexity and Google AI choose what to cite. The written note is sent by Clearly Seen.
Can you promise ChatGPT will recommend us?
No. We do not promise a recommendation. No one can promise that ChatGPT will name a business.
Keep reading
Write to us when you want the public pages checked.
Tell us the business and the sites. We will write back, and we will not ask for personal details about your customers, patients or clients.
Write to [email protected]