AEO for UK businesses
AEO is answer engine optimisation. At Clearly Seen it is the work of structuring public pages so an answer engine has a clear, accurate source to quote. We study how ChatGPT, Perplexity and Google AI choose what to cite. We do not promise that any of them will name you.
Last updated
What this work is
An answer engine is more likely to use a page that states a fact in plain words, close to the question a person asked, and that matches what the business says elsewhere. AEO here means writing those answers, organising the headings, and adding structured data only where it is true.
It sits with SEO and GEO. A page that cannot be found is a poor source. A page that can be found but never states the answer is a poor source too.
How we approach it
- We collect the questions people actually ask about the business and its services, from public search and from public AI answers.
- We map one primary question to each important page, and we write an answer-first opening: a short, direct paragraph a reader can use.
- We use AI tools for research, for content optimisation, and to monitor how those questions are already being answered.
- We set out the fixes in writing, each with a page address, including any FAQ block that belongs on the page.
Who it is for
UK businesses that want their public description to be easy to quote, not just easy to rank. We have written more about this for dental and implant groups, B2B software businesses, and law firms.
What we will not promise
We do not promise a featured snippet, a place in an AI overview, or a mention in ChatGPT, Perplexity or Google AI. Those systems choose for themselves. We can improve the pages they might use. We cannot sell a slot.
Questions
What does AEO stand for?
Answer engine optimisation. It is the work of structuring a page so an answer engine has a clear, accurate source to quote.
Is AEO the same as SEO?
No, but they belong together. SEO is about being a clear match for a search. AEO is about being a clear source for a direct answer. We do both on the same pages.
Do you use AI tools for AEO?
Yes. We use AI tools for research, content optimisation and AI-search monitoring, and we pay close attention to how ChatGPT, Perplexity and Google AI choose what to cite. The work is sent by Clearly Seen. We do not promise a citation.
Will this replace our SEO?
No. We do not treat AEO as a replacement for SEO. If the pages cannot be found, there is less for an answer engine to quote.
Keep reading
Write to us when you want the public pages checked.
Tell us the business and the sites. We will write back, and we will not ask for personal details about your customers, patients or clients.
Write to [email protected]