SEO
Search engine optimisation. Making a page a clear, accurate match for the searches people already type.
Read about SEOSEO, AEO and GEO
The work is on the public pages of a UK business: making them a clear match for search, a clear source for a direct answer, and a fair source for a generative one. We treat the three as one practice, not as separate products.
We use AI tools for research, content optimisation and AI-search monitoring, and we study how ChatGPT, Perplexity and Google AI choose what to cite. We do not promise a ranking, a traffic figure, or a mention in any answer engine.
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The three services
AEO
Answer engine optimisation. Structuring those pages so an answer engine has a clear, accurate source to quote.
Read about AEOGEO
Generative engine optimisation. The same standard, applied to generative answers, so a model has a fair chance to name and cite you.
Read about GEOHow the work is delivered
A one-off audit is a written note on the public pages and the public answers. Ongoing work is a retainer, described in a scope letter, with a 3-month minimum and a month-1 break. There are no prices on this site. Write to us and we will tell you whether we can help.
The audit and the free check are not offered to law firms. Law firm work is an ongoing retainer only.
Who it is for
UK businesses in any sector. We have separate pages for dental and implant groups, B2B software businesses, and law firms. Those are examples, not a client list.
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Write to us when you want the public pages checked.
Tell us the business and the sites. We will write back, and we will not ask for personal details about your customers, patients or clients.
Write to [email protected]