How to get your business on ChatGPT

What did OpenAI announce?

In its post Introducing Businesses in ChatGPT (10 November 2026), OpenAI described three parts:

• Claim your business. In Business Hub, a company can claim its organisation and, once verified, update key details and add product feeds with pricing and availability.
• Insights. Business Hub shows aggregated figures on how people engage with a business in ChatGPT, including the number of mentions and website clicks, plus "discovery topics": common themes across conversations where the business's website is cited. OpenAI says insights only appear once there are enough conversations to meet privacy thresholds, and it does not share users' conversations.
• Business Agents. After claiming, eligible businesses can build an agent that answers questions about their offering. A person who sees the business in an answer can open its profile and start a separate, labelled conversation with that agent. OpenAI says businesses can also sponsor their agent as the destination for ChatGPT Ads. Because Business Agents are only open to eligible US businesses for now, so is this option.

The same post puts ChatGPT's weekly audience at 1.2 billion people. That is OpenAI's own figure, an industry figure, not a result of our work.

Can a UK business use it today?

Partly. OpenAI's wording is that "any eligible business located where ChatGPT is available can claim their business in ChatGPT through Business Hub." ChatGPT is available in the UK, so claiming and the insights should be open to eligible UK businesses, subject to OpenAI's verification.

Business Agents are different. OpenAI says they are "now available to eligible ecommerce and online service businesses in the United States", with plans to expand to more markets and categories later. No UK date has been given.

Does claiming a profile get you recommended?

Not on its own, and OpenAI does not claim it does. The post frames Business Hub as a way to keep information accurate and to understand how people engage with you. Whether ChatGPT names a business in an answer still depends on what its search features can find and read about it.

That part has not changed. OpenAI says ChatGPT search sometimes uses other search providers as well as its own crawler. OpenAI's crawler documentation says sites that opt out of OAI-SearchBot will not be shown in ChatGPT search answers, though they can still appear as navigational links. If the crawler cannot reach your pages, a tidy profile has little to point to. Our guide to why a business may not show up in ChatGPT walks through the checks.

What should a UK business do this month?

A short, practical list:

1. Decide who owns the claim. Pick one person with access to the business email domain, so verification and later updates sit with someone accountable.
2. Make your facts match everywhere. Name, what you do, where you work and how to get in touch should read the same on your site, your profile and your social bios. Mismatched facts can lead to answers getting a business wrong.
3. Check crawler access. Open /robots.txt and confirm OAI-SearchBot is not blocked. Ask whoever runs your hosting or firewall whether crawler traffic is being blocked or challenged.
4. Write the pages answers quote. One clear page per service, with the answer near the top, gives ChatGPT something to cite. Our AI visibility audit checklist lists what to look for.
5. Watch the insights, when they appear. Mentions, clicks and discovery topics are new first-party signals. Note them monthly next to your own prompt checks. Smaller businesses may see nothing until volumes meet OpenAI's thresholds.

How does this fit with Google and Bing?

ChatGPT is one surface among several. Google's AI Overviews and AI Mode draw on Google's index, and Microsoft's Copilot draws on Bing. A business that is indexed, consistent and clearly described tends to be better placed across all of them. Our explainer on how AI answers choose their sources covers the differences, and SEO, AEO and GEO explains how the work fits together.

We use AI tools for research, content optimisation and AI-search monitoring. We do not promise a ranking, a traffic figure, or a mention in any answer engine.

FAQ

Does OpenAI charge for Businesses in ChatGPT? OpenAI's announcement does not mention a fee for claiming a business. Sponsoring a Business Agent as the destination for ChatGPT Ads is paid advertising, and Business Agents are only open to eligible US businesses for now. This answer is about OpenAI's product, not a Clearly Seen service.

Can UK businesses build a Business Agent? Not yet. OpenAI says Business Agents are available to eligible ecommerce and online service businesses in the US, with more markets planned.

Will claiming my business make ChatGPT mention me? OpenAI does not say so. Claiming helps keep your details accurate. Being named still depends on whether ChatGPT's search features can find, read and trust your pages.

What do the insights show? Aggregated mentions, website clicks and discovery topics, shown only when there are enough conversations to meet OpenAI's privacy thresholds.

Keep reading

• Why isn't my business showing up in ChatGPT?
• AI visibility audit checklist
• How AI answers choose their sources
• What is AEO?
• Our AEO service

Questions? Email [email protected].

Sources (checked 11 November 2026)

• OpenAI, "Introducing Businesses in ChatGPT", 10 November 2026: https://openai.com/index/introducing-businesses-chatgpt
• OpenAI, "Overview of OpenAI Crawlers": https://developers.openai.com/api/docs/bots
• OpenAI Help Center, "Searching the web with ChatGPT": https://help.openai.com/en/articles/9237897-searching-the-web-with-chatgpt